What is your chamber against? 

Leadership is the art of moving so swiftly in one direction that no one has time to stand around and notice their differences. To lead swiftly, we need to clearly define what our organization is for and what it is against. 

There are examples all around us. In the original star wars, Luke and Leia were for the Rebels and against the Dark Side. Simple right? 

Take a look at the TV commercials any Saturday during football season and you'll see the All State Insurance commercials. All State is for saving you money and against Mayhem that happens in everyday life. 

So what is your chamber against? Unnecessary business regulations? Job crushing policies? CAVE people? and I don't mean people who live in caves... I mean CAVE - citizens against virtually everything.

The problem is it's hard to choose just one thing to be against. But if you take a look at the Map to Remembership, you'll quickly be reminded that you're not a membership organization. You're running four different membership organizations. And when you understand what the four different business profiles are up against, you'll get clarity on what you're against, too.