Are you sharing information? Or Intelligence? 

Information is everywhere now so what's the value of the information you provide to your members? If information is content, the chamber filter is CONTEXT. 

Context is the timing of the right information from the right source for the right intention. If you have content AND context, you're not sharing information... you're sharing intelligence. 

The problem is you have to consider the circumstances of hundreds or even thousands of members in order to have the right context. What's intelligence for one member could be white noise for another. 

One of the simplest ways to do deliver intelligence is to segment your members by interest. And one of the easiest ways to do that is to ask them about their interest areas in an online survey that logs their responses in your member management system. 

This way, you're sure to never send information about your weekly meetup to the member who wants to partner with you but already told you that they aren't interested in your business meetups.